Ford signs American Idol winner Taylor Hicks to star in national advertising
Fresh on the heels of his American Idol victory, Taylor Hicks will launch a new ad for Ford's model year-end sales event. In the television ad, which debuts on June 15, Hicks sings and dances to a new song, "Possibilities." "Taylor Hicks is living the American dream and we're excited to be a part of his journey to stardom," said John Felice, Ford brand general marketing manager. "It's a bold move to audition for American Idol and it takes talent, hard work and confidence to win. That's why Taylor is such a great fit for Ford." "Possibilities has a great vibe, and it's a blast to dance to," said Hicks. "I'm thrilled to be given a chance to perform it as part of the Ford family."
The commercial was created by JWT Detroit and directed by Michael Humboldt of Plum Productions. Print executions featuring Hicks will debut nationally in USA Today and major newsweeklies. The 60- and 30-second television and radio spots will begin airing locally and nationally on June 15. Ford's "Drive on Us" promotion runs through July 31, and is available in most major markets.