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GM Makes a Return to the 2006 Tribeca Film Festival

GM Makes a Return to the 2006 Tribeca Film Festival  
Filed under:
General Motors
on 04/27/2006

Source: GM

For a fourth consecutive year, General Motors joins Hollywood's elite as a Signature Sponsor and the Official Vehicle Provider of the 2006 Tribeca Film Festival.


General Motors’ Cadillac and Saturn brands will be center-stage this year as GM gives festival-goers a chance to check out its newest cars and trucks in displays at various Tribeca Film Festival venues. GM will also provide courtesy vehicles to Festival VIPs and celebrities for transportation between Festival venues, including Premiere Night co-hosted by Cadillac, the Premiere Night Party hosted by Cadillac, the Tribeca/ASCAP Music Lounge co-Hosted by Saturn and the Shorts Filmmaker Party Hosted by Saturn.

“We are thrilled to once again support the Tribeca Film Festival,” said Steve Tihanyi, general director, marketing and entertainment alliances for General Motors. “This year, GM will continue to launch an unprecedented number of exciting new products. Partnerships with organizations like the Tribeca Film Festival provide unique and creative venues to introduce our great vehicles to consumers.”

Premiere Night

As a co-host of the Premiere Night, Cadillac will display the all-new 2007 Escalade at the end of the red carpet for movie-goers to see. After the premiere, Cadillac will also display a 2007 Escalade and XLR-V outside the entrance to Guastavino’s – the site of the premiere night party.

Shorts Filmmaker Showcase

This year, Saturn will play an important role in helping to create and make possible several programs for shorts filmmakers, including Festival shorts online, Shorts Filmmaker Competition screenings and a Shorts Filmmakers Party.

Festival Shorts Online Sponsored by Saturn
Saturn will be the sponsor of the Online Festival Shorts section, creating a persistent presence in front of consumers watching Tribeca’s short films, which average 8-12 minutes in length.

Shorts in Competition Screenings Sponsored by Saturn
As sponsor, Saturn will present the Best Narrative Short and Best Documentary Short awards to the filmmakers. There will be approximately 40 screenings taking place throughout Manhattan.

Shorts Filmmaker Party
Saturn will host shorts filmmakers at Tribeca Cinemas. Saturn will display new vehicles including the 2007 SKY, and VUE Green Line.

The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal and Craig Hatkoff in response to the attacks on the World Trade Center. Now in its fifth year, the Festival's mission is to promote New York City as the world's independent film capital and to foster the economic and cultural revitalization of Lower Manhattan through an annual celebration of film, music and culture. The first four Festivals attracted nearly 1 million visitors and created in excess of $125 million in economic activity for Lower Manhattan.

Festival packages, passes and individual tickets are currently available to the public. For more information on the Tribeca Film Festival and to purchase tickets, the public should visit the Tribeca Film Festival Web site at www.tribecafilmfestival.org.



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