Mazda Begins Sales of Upgraded RX-8
Mazda Motor Corporation has upgraded its four-door, four-seat, rotary engine-equipped RX-8 sports car, which is to be sold at Mazda and Mazda Anfini dealers throughout Japan. Mazda is commencing sales of the 5-speed and 6-speed manual transmission models and accepting orders for the new 6-speed automatic transmission (AT) version from today. The 6-speed AT RX-8 goes on sale in mid-October 2006.
Since sales began in April 2003, the RX-8 has received widespread acclaim as a unique sports car powered by a rotary engine, in which four adults can ride comfortably.
The newly-adopted 6-speed AT model delivers reassuringly smooth acceleration and improved noise reduction at high speeds. In addition, a 6-port design of its rotary engine--2 ports more than the prior model--improves the intake efficiency, and the newly-added Active Adaptive Shift (AAS) control raises the ride quality and enjoyment of driving a sports car.
Additionally, new accessories improve the vehicle's quality feel. For its exterior and interior, Mazda has introduced the "Sand Beige Leather Package" to the Type S and Type E models. The exterior features two new body colors, with a stark blue "Stormy Blue Mica" and radiant white "Crystal White Pearl Mica" having been added to the body color range to further emphasize the RX-8's sporty pedigree and reputation for quality.
The monthly sales target for the upgraded RX-8 is set at 600 units a month.