Saab Breaks UK, European and Global Sales Records
Filed under: News
Still flying high on the overwhelmingly positive reaction to the unveiling of the aviation-inspired Saab Aero X car at the Geneva Motor Show, Swedish premium car brand Saab is enjoying more success with its continued record-breaking sales pace, with all-time volume records achieved in the UK, in Europe and globally for the first quarter of 2006.
Worldwide sales increased to 34,192 cars during the first three months of the year, a 24 per cent increase against the same period last year. In Europe, a 29 per cent increase produced sales of 23,895 cars, whilst in the UK, sales grew by 18 per cent to 7,766 cars.
All three results are all-time records for the brand, with the strong performances in the UK and Europe building on last year's annual volume records. In fact, each of Saab's top ten markets - accounting for 85 per cent of total sales - posted year-on-year sales increases during the quarter.
In the United Kingdom, the Q1 sales success was helped by an exceptionally strong performance in March, which is the most important car-buying time of the year. For example, March 2006 was the first time that Saab Great Britain has ever sold more than 5,000 cars in one month, whilst it also became Saab’s highest retail volume for a single month since September 1999!
The launch of the Saab 9-3 SportWagon range, the introduction of the new top-of-the-line 2.8 V6 Turbo engine across the whole 9-3 range and the outstanding success of the Saab 9-5 BioPower in Sweden, where it is the country’s top-selling environmentally-friendly vehicle, have all contributed to Saab's impressive performance.
"We now have products in market segments where Saab was not represented before," says Saab Automobile Managing Director Jan-Åke Jonsson. "This is reflected in our excellent start to the year, with growth in all major markets including the United States.
"The launch of exciting concepts, such as the Saab Aero X at Geneva and the Saab BioPower Hybrid, which is the world’s first fossil-free emission car, in Stockholm last week, is also focusing a great deal of attention on the Saab brand. It all means we can look forward to the rest of the year with great optimism."