Volvo launches a "Pirate" Treasure hunt for a buried XC90

Volvo launches a  
Filed under:
SUVs, News, Volvo
on 06/08/2006

Source: Volvo

Volvo launches a pirate treasure huntVolvo launches a pirate treasure huntVolvo launches a pirate treasure hunt

Ever wanted to experience the ways of a true pirate, seeking buried treasure? Volvo is supporting its official promotion of Disney's upcoming Pirates of the Caribbean: Dead Man's Chest with a multi-media treasure hunt for a top-of-the-range Volvo XC90 that has been buried somewhere in the world. Find it and it's yours. The buried Volvo XC90 is a one-of-a-kind, pirate-themed Volvo XC90 V8 and features a variety of Pirates of the Caribbean: Dead Man’s Chest-inspired elements, including menacing graphics from the film, black leather seats, custom painted 20 inch wheels and more.

So here’s how she blows, me hearties: beginning this weekend, Saturday 10 June and continuing to Tuesday 11 July, simply visit a local Volvo dealer to pick up a free treasure map. From Monday 12 June, wannabe pirates go online to to register for the world’s first online hunt for a buried vehicle. Treasure hunters will then participate in a challenging, engaging and fun-filled online adventure to solve a series of clues and puzzles.

Puzzles will be emailed to registered treasure-hunters on a regular basis. Those who solve the puzzles correctly will continue to receive clues. Individuals can join at any time until 11 July, and can catch up with other participants if they correctly answer the puzzles. As the contest progresses, the puzzles will become increasingly harder to solve, with the final online clue e-mailed on 12 July. Volvo Car Corporation will then select seven finalists from around the world who correctly guess the answer to this final online clue.

In early August, those finalists will be flown to the secret car burial location. Each finalist will then set-off on a manic on-the-ground search for the buried vehicle. The first treasure hunter to unearth the Volvo XC90 gets to keep it.

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