Volvo's Worldwide 'Pirate' Treasure Hunt for a Buried SUV Begins Today

Volvo's Worldwide 'Pirate' Treasure Hunt for a Buried SUV Begins Today  
Filed under:
SUVs, Volvo
on 06/12/2006

Source: Volvo

Ever wanted to experience the ways of a true buried treasure-seeking pirate? Volvo Car Corporation will support its official promotion of Disney's upcoming Pirates of the Caribbean: Dead Man's Chest with a global, multi-media treasure hunt for a Volvo XC90 V8 that has been buried somewhere in the world. Here's how she blows, me hearties: beginning today, June 12, through July 11, individuals nationwide can visit their local Volvo retailer to pick up a free treasure map.

Once online, they are asked to go to to register for the world's first hunt for a buried vehicle. Treasure hunters then will participate in a challenging, engaging and fun-filled online adventure to solve a series of online clues and puzzles.

The buried one-of-a-kind, pirate-themed Volvo XC90 features a variety of Pirates of the Caribbean: Dead Man's Chest-inspired elements, including menacing graphics from the film, black leather seats, custom painted 20 inch wheels and more.

Once registered online, individuals will have puzzles emailed to them on a regular basis. Those who solve the puzzles correctly will continue to receive clues. Individuals can join at any time though July 11, and can catch up with other participants if they correctly answer the puzzles posted online as they are emailed to participants. As the contest progresses, the puzzles will become increasingly harder to solve, with the final online clue e-mailed July 12. Volvo Car Corporation will then select seven finalists from around the world who correctly guess the answer to the final online clue.

In August, those finalists will be flown with a guest to the secret car burial location. Each finalist will then set-off on a manic on-the-ground search for the buried vehicle. The first treasure hunter to unearth the SUV gets to keep it.

To participate, individuals must visit a Volvo retailer to pick up a treasure map. Winners will only be eligible if they can produce the original treasure map upon conclusion of the hunt.

In addition to the United States, other Volvo regions participating in the hunt include the United Kingdom, Japan, Spain and Austria.

Pirates of the Caribbean: Dead Man's Chest opens in U.S. theaters July 7.

Volvo's promotion of Pirates of the Caribbean: Dead Man's Chest grew out of the partnership with Disney for the worldwide Volvo Ocean Race. The Volvo ship bears the name of the same boat in the first Pirates of the Caribbean movie, "The Black Pearl." The Ocean Race began in Vigo, Spain on Nov. 12, 2005 and ends in Gothenburg, Sweden on June 17, 2006.

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