All-new Kia Optima to debut at New York Show

All-new Kia Optima to debut at New York Show  
Filed under:
News, Sedans/Saloons, Kia
on 04/01/2010

Source: Kia

Kia Motors Corporation is celebrating the world premiere of its all-new Optima D-segment saloon at the New York International Auto Show today.

Arriving in Kia showrooms across the UK in 2011, the Optima continues Kia’s design-led transformation, while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle. Kia’s new saloon will be called ‘K5’ in Korea and ‘Optima‘ in all other markets.

Designed at Kia’s studios in Frankfurt, Germany and Irvine, California, the all-new Optima is longer, wider and lower than the Magentis it replaces and is based on an all-new midsize platform that allows for distinctive dimensions and proportions, while also providing a unique canvas for Kia’s global design team to pen a vehicle that stands apart from everything else in its segment.

“The Optima is a new strand in Kia’s evolving design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” commented Peter Schreyer, Chief Design Officer, Kia Motors Corporation.

“From the distinctive sweeping chrome accent that stretches through the C-pillars to the sleek greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail,” adds Schreyer.

The all-new Optima’s smooth-flowing lines speak of grace and style and offer a strong hint of European-style luxury. Optima’s groundbreaking spirit will continue under the bonnet with the introduction of new powertrains, which deliver class-leading power with highly competitive fuel economy – and employ engine management systems such as direct injection, multi-point injection and turbo charging to help bring performance to the brand without sacrificing fuel efficiency. Kia’s first-ever hybrid car, a new version of Optima, for the North American market, will be available in 2011.

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