Aston Martin enters Croatia as part of a global dealer network expansion

Aston Martin enters Croatia as part of a global dealer network expansion  
Filed under:
News, Aston Martin
on 02/23/2009

Source: Aston Martin

Forming part of Aston Martin’s ambitious expansion plans for the company’s global dealership network in 2009, the luxury marque has announced the opening of Aston Martin Zagreb. Opened in conjunction with luxury brand specialists Spectator Grupa, this new dealership marks the first entry for Aston Martin into Croatia.

The standalone 302sqm showroom in Zagreb, now officially open for business, incorporates Aston Martin’s key retail design elements, accommodates five cars and includes a dedicated service facility. Located in the heart of the city’s main commercial district, it is a fast-expanding area that contains some dramatic new buildings amongst Zagreb’s traditional architecture.

Aston Martin’s Director of Business Development, Philipp Grosse Kleimann, said: “Before entering the Croatian market we have taken our time to carefully consider the right location and partner for Aston Martin. In Spectator Grupa and their facility in Zagreb I am confident we have found the partner who perfectly befits our brand.

“Aston Martin is in the strongest position it has ever been. With our global dedicated dealer network, it is important that we remain committed to our bold expansion plans so we remain well positioned for the upturn in the economy.”

With the emphasis on design and attention to detail, Aston Martin’s dealership presence will continue to grow in 2009, with expansion into new markets in addition to Croatia to include Czech Republic, Greece, Sweden and Brazil with major projects already under construction in Hanover, Germany and Austin and Charlotte in the USA.

In these challenging global market conditions, the ambitious growth of the dealer network will see Aston Martin uniquely positioned to react quickly to an upturn in the global economy.

Each new dealership including Aston Martin Zagreb displays examples of the company’s model line-up; V8 Vantage, V8 Vantage Roadster, DB9, DB9 Volante and the flagship DBS, as carefully positioned as a piece of sculpture presented in an intimate, gallery-style space, a world apart from conventional motor showrooms. These will soon be joined by the V12 Vantage and DBS Volante which will have their public debuts at the Geneva Auto Salon in March and later this year, the elegant four-door Rapide.

Aston Martin Zagreb spearheads the start of the company’s global dealer network expansion in 2009 which continues with the opening of Aston Martin Calgary, Canada in March.

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