Audi Debuts U.S. Driving Experience

Filed under:
News, Audi
on 07/16/2007

Source: Audi of America, Inc.

Would you like to improve your driving skills and put them to test in a $100,000 sports car? Audi of America, Inc. and Emotive Group will give consumers that chance, as part of the new Audi driving experience that kicks-off with a five-city tour in Miami this month. The 2007 Audi driving experience will run from July through December and feature a national tour with signature events in five major markets - Miami, Chicago, New York, Los Angeles and San Francisco - and will be conducted on renowned racing circuits such as Homestead Miami Speedway, Autobahn Country Club, Pocono Raceway, California Speedway and Infineon Raceway. The tour will offer the opportunity to drive the most current Audi vehicles including the TT, A4, Audi Q7 and all-new S5, available this fall. Participants in the half-day enthusiast program will experience the 420-horsepower R8 and RS 4 up close.

Additionally, the tour will offer two driving programs: a complimentary two-hour introductory program that will teach the fundamentals of driving including handling, braking, control and safety, and a paid-for half-day enthusiast program, which includes more seat time and an opportunity to drive the R8 and RS 4 on the racetrack. The third program, the Audi sportscar experience, will be headquartered at Emotive's multi-million dollar facility located trackside at Infineon Raceway in Sonoma, Calif., and will feature driving instruction in high-performance Audi vehicles such as the R8, RS 4, S8 and S5. This venue will provide Audi with a strategic corporate-branded base in the beautiful wine country of Sonoma Valley.

"The Audi driving experience could teach you skills that may one day save your life," said Scott Keogh, Chief Marketing Officer, Audi of America. "The Audi experience gives you the opportunity to experience real-world driving in a safe and controlled environment."

The Audi driving experience is an opportunity to reinforce the company's signature Truth in Engineering campaign by allowing consumers to learn the truth about Audi products and the brand through exciting, hands-on driving experiences. More than 10,000 total attendees are expected across all Audi driving experience programs per year. For more information about the Audi driving experience, visit www.audidrivingexperience.com, live Monday, July 16 or call 1-800-466-5792.