Green Police, the much-anticipated Super Bowl ad from Audi, debuted today in advance of its airing during the fourth quarter of the big game on Sunday.
Fans of the Audi Facebook page at www.facebook.com/audi had exclusive access Thursday evening to the Green Police ad in its entirety. The Facebook page also features other bonus material, including a download of the “Green Police” remix that the legendary rock band Cheap Trick did in studio to customize its classic song “Dream Police” for this Audi ad.
The Green Police Super Bowl ad provides a lighthearted take on the dizzying array of choices confronting those who want to adopt a green lifestyle and minimize their impact on the environment. The 60-second spot ends with the Green Police confirming that the Audi A3 TDI clean diesel is a green choice. The A3 TDI recently won the 2010 Green Car of the Year award presented by Green Car Journal and provides an EPA-rated 42 mpg on the highway — the highest fuel-economy number of any luxury car sold in the U.S. The clean diesel technology of the A3 TDI also reduces greenhouse gas emissions by 30%.
The Green Police spot will air near the game’s final two-minute warning of Super Bowl XLIV. This marks the third consecutive year that Audi has been a presence in the Super Bowl, which is known as much for its competitive advertising environment as for its on-field football heroics.