Auris HSD makes debut at Geneva motor show

Auris HSD makes debut at Geneva motor show  
Filed under:
Hatchbacks, Hybrids, Toyota
on 03/02/2010

Source: Toyota

Exclusively designed for the European market, the Auris HSD (Hybrid Synergy Drive) introduces full hybrid technology to a core model at the heart of Toyota’s model line-up. It marks the first step in the deployment of HSD technology across the company’s entire European model range by the early 2020s.

Built in Britain at Toyota Motor Manufacturing UK’s Burnaston factory, it targets an important shift in customer perceptions of full hybrid drive technology.

The prospect of Britain – and Europe’s – first home-manufactured full hybrid model was welcomed by the UK Government. Business Minister Ian Lucas said: "I'm delighted that Toyota has chosen its UK plants to produce the first European Toyota hybrid car and I look forward to seeing it when I’m in Geneva for the Motor Show. Toyota’s commitment to reduce CO2 emissions gives fresh impetus to our vision for the UK to lead in the design, manufacture and use of low carbon cars."

Going beyond the benefits of exceptional fuel efficiency and low CO2 emissions that are inherent in Hybrid Synergy Drive, the new Auris HSD will deliver everyday usability, driving comfort and remarkable quietness for a smooth and sophisticated driving experience that is unlike anything else in the C-segment.

Auris HSD will be available in two levels: 89g/km and 92g/km, both offer the lowest CO2 emissions and strongest fuel economy in their class. HSD will thus play a significant role in further reducing Toyota’s European whole-fleet average CO2 emissions. These have already fallen by 14g/km between 2008 and 2009 to 132g/km, thanks to the introduction of Toyota Optimal Drive technology.

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