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Bang & Olufsen Aligns With Aston Martin for Creative Partnership

Bang & Olufsen Aligns With Aston Martin for Creative Partnership  
Filed under:
Audio, News, Aston Martin
on 12/11/2007

Source: Bang & Olufsen

Bang & Olufsen, the Danish provider of high end audio and video products, and Aston Martin, the leader in producing exclusive high-performance automobiles, proudly unveil a creative and strategic partnership that will revolutionize the luxury automotive sector. Together, the brands present a union of two innovative companies with a proud tradition in technology and design. Both Bang & Olufsen and Aston Martin blend an unrelenting quest for technical excellence with an uncompromising commitment to quality and style, and have the courage to go far beyond the conventional.


Bang & Olufsen, the Danish provider of high end audio and video products, and Aston Martin, the leader in producing exclusive high-performance automobiles, proudly unveil a creative and strategic partnership that will revolutionize the luxury automotive sector. Together, the brands present a union of two innovative companies with a proud tradition in technology and design. Both Bang & Olufsen and Aston Martin blend an unrelenting quest for technical excellence with an uncompromising commitment to quality and style, and have the courage to go far beyond the conventional.

Dr. Ulrich Bez, Aston Martin's Chief Executive Officer, describes the new association between the companies as a landmark collaboration of two market leaders. "Without technological innovation, neither Aston Martin nor Bang & Olufsen would have achieved the reputation they have today as leaders in both design and performance," he says. "Elegance and excellence go hand in hand, and designers, engineers and specialists in both companies will work closely together to achieve a benchmark result."

Bang & Olufsen's Chief Executive Officer Torben Ballegard Sorensen also believes the two companies have much in common, and not just in terms of esteem and ambition. "There are deep similarities between our cultures and heritages," he says. "Bang & Olufsen's values are rooted in passion and performance as well as design and craftsmanship, and these exact values are experienced in an Aston Martin."

Renowned for much more than unparalleled performance on road and track, an Aston Martin combines refinement with exhilaration, a key component of which is the sound of the engine -- as finely tuned as a musical instrument. Along these same lines, Bang & Olufsen is known all over the world for producing state-of-the-art audio and video products of the highest quality materials with the utmost in sound and picture performance, as well as a magical experience with each use.

Both companies appreciate the value of individuality, and at Bang & Olufsen there is a very real human element to every stage of the design and manufacturing processes, from the integral role played by the classically trained tonmeister, to the hand finishing of the products. Aston Martin takes the same approach, as each engine bears the signature of the engineer who signed off on it.



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