Bentleys Arrive at Flagship Showroom

Bentleys Arrive at Flagship Showroom  
Filed under:
News, Bentley
on 12/01/2006

Source: Bentley

The British motoring legend, Bentley, has substantially increased its presence in the West Midlands following the completion of a state-of-the-art showroom at Fort Dunlop. Bentley Birmingham arrived at the new development in classic style with an extremely rare £3 million convoy of the iconic cars turning heads as they weaved round the Spitfire roundabout and rolled into their new home.

Bentley Birmingham has invested over £5 million in the move which now sees the city hosting one of the most prestigious showrooms anywhere in the UK and Europe. Mark Hudson, general manager of Bentley Birmingham, comments:

“We wanted to offer a showpiece dealership for the city and the region and that is exactly what we have achieved. Following the success of our business at Willenhall we have been able to invest in the new and improved site and we are delighted with the result. We can now offer an even better environment to view and experience these British cars and we are also extremely proud to have contributed to the development of the famous Fort Dunlop site.”

Mark added that the decision to further expand Bentley Birmingham’s presence was made possible by the popularity of cars like the Continental GT and Continental Flying Spur, which have both attracted a strong following in the city and West Midlands region.

“The move provides the capacity to grow the business in the future and, to ensure we continue to meet the demands of customers, a number of further local employment opportunities will be created, including an apprenticeship scheme which we hope to introduce in the near future.”

The arrival of Bentley at Fort Dunlop signals yet another new chapter in the incredible success story of the British marque which celebrates 60 years of manufacture at Crewe this year. Bentley goes from strength to strength, throughout the UK and globally too and the recent investment in Birmingham follows a substantial period of investment at the company’s Crewe factory. Since 1998 Bentley Motors has been revitalised with around £500m of inward investment, in new models, production equipment and skilled staff.

It has re-engineered its luxury grand-tourer, the Arnage, launched a stunning all-wheel-drive, 198mph coupe, the Continental GT, and followed this up in 2005 with the world’s fastest four-door production car, the Continental Flying Spur. Nor has the pace slackened since: 2006 has witnessed the launch of two critically acclaimed convertibles; a bespoke stablemate to the Arnage, to revive the Bentley Azure name; and a drop-top addition to the Continental family, the Continental GTC.

In addition to the iconic British cars the showroom will also be one of only four official Lamborghini dealerships in the UK. Customers throughout the West Midlands will be able to browse the legendary Italian manufacturer’s full range of sports cars, including the breathtaking new Lamborghini Gallardo Spyder.

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