BMW wins prestigious gold Outstanding Merchandising Award

BMW wins prestigious gold Outstanding Merchandising Award  
Filed under:
News, BMW
on 04/10/2008

Source: BMW Group

In recognition of its innovative interactive dealer kiosk, BMW of North America received a gold Outstanding Merchandising Award (OMA) for "Best Permanent Display" during a special ceremony held at Global Shop-the U.S.'s largest marketing-at-retail trade show-in Chicago. The OMAs are one of the most prestigious and sought-after awards in the marketing-at-retail industry.

"It is an honor to receive the 2008 Outstanding Merchandising Award for our interactive dealer kiosk," said Jack Pitney, Vice President, Marketing at BMW of North America. "BMW likes to be just as innovative in our marketing strategies as we are in the designs of our vehicles. So it was imperative that our display provided the perfect balance of interactivity and information to effectively capture the attention of consumers-all in a style typical of BMW."

The award-winning kiosk features a sleek BMW-like design, a 46" Sony Bravia LCD screen with a wireless keyboard and over 3 hours of interactive content, including: more than one-hundred short high definition videos and graphic animations about every aspect of BMW (exciting footage of the new M3 and X6, competitive comparisons, European delivery, night vision, dynamic stability control, innovative BMW technology); and information about safety, accessories, the BMW Golf Championship, upcoming events and much more.

Once "inside the system" viewers can get first-hand information about a specific BMW vehicle or any other topic that interests them. Client advisors also frequently use the system to visually explain safety, technology or other features the customer experienced during a test-drive. The kiosks are connected via high-speed T-1 lines and are constantly updated as new material becomes available.

Over 560 entrants representing the best of the marketing-at-retail industry entered this year's contest.

BMW Group in America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sports Activity Coupe. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

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