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Cadillac debuts Platinum Series at LA Auto Show

Cadillac debuts Platinum Series at LA Auto Show  
Filed under:
Motor Shows, Cadillac
on 11/30/2006




Cadillac XLR PlatinumCadillac STS Platinum

Cadillac has announced the introduction of a limited-edition Platinum Series for the XLR roadster and STS saloon. The new range will bring additional elegant design touches, further extending Cadillacís reinvention of its interior styling and appointments.


Cadillacís XLR-V and STS-V will be available in Europe during the second quarter of 2007, adding to the brandís credentials in the elite-level performance arena. The new Platinum Series aims to do the same within the luxury sector. The vehicles were inspired by the very popular Escalade ESV Platinum that was offered in the USA between the 2004 and 2006 model years, introducing many new features to the luxury SUV marketplace.

ďThe Platinum Series is a natural addition to the Cadillac brand, extending the luxury appeal of our products,Ē said Cadillac General Manager Jim Taylor. ďPlatinum also joins the new 2007 SRX and our V-Series cars as examples of Cadillacís return to hand-crafted interiors, an important extension of our brand renaissance.Ē

Cadillacís limited-edition XLR Platinum and STS Platinum models feature ultra-premium details such as a generous use of chrome, authentic wood and luxurious upholstery, as well as Cadillacís precision hand-crafted interiors, executed by craftsmen who cut, wrap and sew cabin components individually.

Cadillac & Corvette Europe has not decided yet whether the Platinum versions of both models will be sold in Europe.



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