Caterham shows Eastern promise with Tokyo Motor Show exhibition

The iconic British sportscar marque will continue its surge into markets across the globe by exhibiting three of its newest models – the Japanese premiere of the Superlight R300 EU4, the world premiere of the CSR 175 EU4 and the Roadsport EU4 which have not only achieved pan-European homologation but have passed Japan’s even more stringent regulations.

Japan has long been a key export market thanks to the country’s fascination with all things connected with innovative British design. Caterham has sold cars successfully in Japan since the 1970s.

The exhibit at the Tokyo Motor Show is the latest move by Caterham importer, Premium Cars Import (PCI) to help promote the brand in the Far East. PCI was confirmed as Caterham’s Japanese exclusive importer in January this year.

Caterham Cars managing director, Ansar Ali, will be attending the show and said: “Japan has always been one of our biggest export markets. During the early 1990s, Caterham was selling over 100 cars a year in Japan and now, with our new importer doing great work to highlight the company from their Tokyo base, we are looking forward to pushing sales up again.

“I have no doubt we will achieve this objective as we now have a retail network of over 15 dealers in Japan who are committed to making Caterham another British success in this exciting and dynamic market.

“The Tokyo Motor Show is a fantastic way to showcase our unique products alongside the numerous world premieres from other manufacturers. To be one of only a small handful of European manufacturers present shows our commitment to this market.”