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Chevrolet introduces Aveo RS show car at NAIAS

Chevrolet introduces Aveo RS show car at NAIAS  
Filed under:
Hatchbacks, Motor Shows, Chevrolet
on 01/11/2010

Source: Chevrolet

Chevrolet's growing small-car lineup came together today at the North American International Auto Show with the introduction of the Aveo RS show car – a European-inspired hot hatch aimed at young enthusiasts.


The all-new Chevrolet Cruze and the Aveo RS show car – a preview of the next-generation Aveo production car - along with the all-new Spark five door mini car, showcase the foundation of Chevrolet's growing small-car portfolio. Cruze will be available in the U.S. later this year, the all-new Aveo production car comes to the U.S. next year, and U.S. sales of the Spark begin in early 2012. In Europe, the Cruze (already on sale) will be followed this spring by the Spark and by the new Aveo in mid-2011.

Chevrolet also announced that Michigan joins California as a key initial Volt launch market. Chevrolet is partnering with Detroit-based utility DTE Energy and other key Michigan stakeholders as part of a larger, real-world development and demonstration program to introduce customers to electric vehicles and establish vehicle charging programs. Last week, Chevrolet and OnStar demonstrated technology beyond the battery with the industry's first working smartphone application that will give Volt owners 24/7 connection and control of vehicle function and OnStar features remotely.

"Our new small cars and the Volt electric vehicle with extended-range capabilities represent cornerstones in Chevrolet's gas-friendly to gas-free approach," said Jim Campbell, Chevrolet general manager. "We expect the trio of Spark, Aveo and Cruze to be fuel economy leaders, while the Volt can operate gas-free before switching to extended-range capability when the battery runs low."

Here's a look at Chevrolet's small and compact car presence at NAIAS:

Chevrolet Aveo RS show car: The Aveo RS show car provides a glimpse of what designers have in mind for the future production car. One look at the show car's electric Boracay Blue finish, motorcycle-inspired exposed headlamps and tail lamps, low roofline, fender flares, large wheels and tires, and dual-cockpit interior hints at the next-generation Aveo.

"The current Aveo is a major player in Chevrolet's global small-car portfolio," said Campbell. "Our intent with the Aveo RS show car is to demonstrate Chevrolet's vision and design potential for a small car we think customers will love."

Focusing on Aveo's target audience of young buyers, Chevrolet gave the show car a sporty appearance inside and out. An aggressive front fascia; clean, uninterrupted body side lines; an integrated rear roof spoiler; wide stance; and large, 19-inch, five-spoke wheels with a gun metal Chevrolet logo and Boracay Blue brake calipers suggest upscale style and dynamic handling.

The Boracay Blue continues inside, with accent stitching in the instrument panel, dual cockpit, front and rear door panels, gear shift boot, parking brake and seat bolster.

The Aveo RS show car features the same small-displacement 1.4L Ecotec turbocharged engine that will be available in the 2011 Chevrolet Cruze in North America. Delivering 138 horsepower (103 kW), it performs like two powerplants in one, with the fuel economy of a small engine and the performance of a larger one. In the Aveo RS show car, the 1.4L turbo is mated to a six-speed manual transmission.

Chevrolet has previously announced the new Aveo will be built for the North American market at Orion Assembly in Orion Township, Mich., in 2011, a move that will restore 1,200 jobs to Southeast Michigan. Retooling Orion Assembly for Aveo production is anticipated to begin in late 2010.

Chevrolet Cruze: The Chevrolet Cruze compact sedan is already on sale in Asia and Europe with strong market acceptance. In 2011, the Cruze will change the rules in America by bringing a midsize car presence to the compact sedan segment. It will deliver many segment-leading features, more interior room and cargo capacity than the competition and upscale amenities such as Bluetooth, USB and navigation. It offers midsize roominess, safety and amenities with the fuel economy and expected price of a compact car. The U.S. production version of the Cruze was unveiled last month.

The Cruze affirms Chevrolet's commitment to lead in small-displacement, turbocharged four-cylinder engines that are highly fuel efficient. Cruze is expected to deliver segment-leading fuel economy in North America with a new Ecotec 1.4L turbo with variable valve timing – including under 6.0 L/100 km on the highway with a high-efficiency model. The all-new Cruze will be built in Lordstown, Ohio beginning in the third quarter.

Chevrolet Spark: The five-door Chevrolet Spark, the smallest member of Chevrolet's family of cars, brings style, roominess and versatility to a segment of extremely fuel-efficient small cars. Spark will provide great fuel economy, and its trim size makes it very agile in all kinds of driving conditions while still feeling substantial on the open road. The Spark will go on sale in Europe this spring. The U.S. production version will go on sale in early 2012.

"This small vehicle makes a big statement," said Margaret Brooks, Chevrolet marketing director for small cars in America. "With its fresh, youthful approach, we believe Spark will appeal to customers who want excellent fuel economy, functionality and style at an affordable price."

Chevrolet Volt: Michigan joins California – announced last month at the Los Angeles Auto Show – as another initial retail market. Other markets will be announced later.

"Launching in California and Michigan gives us important West Coast and Midwest platforms that will allow us to introduce the Volt more effectively into broader regions across the U.S.," said Maria Rohrer, Chevrolet marketing director for Volt.

Chevrolet will deliver more than 100 Volts to several utilities in 2010 – including DTE Energy – as part of an extended research and demonstration fleet program. As part of the program, 500 charging stations will be installed for residential, business and public use. They will be used to learn more about the installation process, vehicle charging, and to gain customer feedback.

"A key factor in the widespread success of electric vehicles will be the ability of utilities to supply 'fuel' on demand and at a reasonable cost," said Steven E. Kurmas, president and chief operating officer of DTE Energy's electric utility, Detroit Edison. "Working with the auto industry, the Department of Energy and other stakeholders, DTE Energy and electric utilities nationwide are fully committed to developing a robust charging infrastructure that will support electric vehicles and make the transition to electric transportation a success."

The program is made possible with a grant of more than $30 million in American Recovery and Reinvestment Act funds from the Transportation Electrification Initiative administered by the U.S. Department of Energy.

Chevrolet is also working with other Michigan entities outside of the Detroit area to begin making Michigan ready for plug-in vehicles. Utility partners include the Lansing Board of Water and Light and CMS Energy.

Chevy announced a similar partnership last month with the Electric Power Research Institute (EPRI) and California utilities Pacific Gas and Electric, Southern California Edison and Sacramento Municipal Utility District.

In an effort to expand the Volt ownership experience, Chevrolet and OnStar unveiled the auto industry's first working mobile smartphone application last week. It will give Chevrolet Volt owners 24/7 connection and control of vehicle functions and OnStar features remotely.



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