Discovering the Fiat Bravo in the blog

Discovering the Fiat Bravo in the blog  
Filed under:
Hatchbacks, Fiat
on 12/20/2006

Source: Fiat

The blog is being launched today. With this original initiative, for the first time ever the debut of a new car will be accompanied by the anecdotes and sketches of the people who have designed, developed and built it. The Fiat brand is opening the doors of its organisation to the many fans who have displayed curiosity and interest in the new Fiat Bravo. Right up to the official launch in February, users will have access to a truly unique site, managed by the Fiat Marketing organisation and the Leo Burnett Arc agency, which will propose interviews and other material (pictures, sketches and videos) to communicate the enthusiasm of the people who have been involved in the development of the new Fiat Bravo over the last 18 months.

The site will be kept updated with new programmes, and will include several galleries of photos, drawings and videos; visitors will be able to subscribe to a newsletter and receive “feed RSS”, informing them when sections of particular interest to them are updated.

The site is a source of new information, which has all the features typical of a blog: a virtual meeting place where anyone can express his opinion freely, a sort of diary which logs the opinions of the people who visit it, leaving a message or post, which can contain text, photographs or links to other sites. To ensure maximum transparency, all the messages will be published, creating a community where people can discuss the new model, provided they respect basic rules of good behaviour.

The first post is from Luca De Meo, Fiat Brand Manager, who invites all users to discover the new Bravo in this site through the work of the designers, engineers, technicians and workers: in other words, the people who have created the Bravo and who are now manufacturing it.

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