European tour for the new Fiat Bravo MSN Edition
A combination of beauty and functionality, shape and content, exclusive Italian style matched with technological innovation: this is the special edition Bravo MSN Edition, the latest addition to the Fiat medium-sized car family which has proven extremely popular among the public in Italy and marks a further chapter in the collaboration between two industrial leader like Microsoft and Fiat Group Automobiles.
Over the last few years, this collaboration has led to the launch of Blue&Me (a device which allows you to listen to music on several types of MP3 players, to phone hands free, to scroll down names in your phonebook and receive text messages, all with Bluetooth without ever taking your hands off the wheel or your eyes off the road) as well as Eco:Drive, which analyses your driving style to improve it and reduce fuel consumption and CO2 emissions. From today – with the contribution of Magneti Marelli, another company that excels in automotive technology – the Bravo MSN Edition is also available with the new on-board Instant Nav which combines a satellite navigator with maps on SD Card, a radio, a CD player and an Mp3 player, integrated with Blue&Me, in a single device (exact and quickly updated) built into the dashboard.
The Bravo MSN Edition is presented to the public with an original and innovative initiative, reflecting the original and innovative nature of the entire car. Crews comprising of both people who regularly use MSN and opinion leaders will be leaving on board a handful of Bravo MSN Edition cars from the capitals of the various European countries where the car will be on sale (Belgium, France, Germany, Italy, the Netherlands, Portugal, the United Kingdom and Spain) on 26th June. With the help of Eco:Drive installed standard on Bravo MSN Edition cars, the driving style of the various crews will be "monitored". At the end of this European tour, which will be finishing at the Fiat Group Automobiles Test Centre in Balocco (VC), everyone will be given a cash prize and the team with the best eco index will be awarded a larger prize. All the money will go to charitable causes in the various countries. In Italy, it will be used to take part in the construction of a nursery school in Abruzzo.
You can follow the various stages of the journey as well as the conclusive ceremony to be held on 29th June in Balocco on the MSN website (which will feature exclusive footage and photos). What's more, you can also book a test drive in the car on internet, to be taken at any Fiat dealer: the greater the number of test drives taken, the larger the contribution Fiat will make to the construction of the nursery school.
The Bravo MSN Edition is recognisable at first glance thanks to the MSN logo on the rear steering knuckles and the colour of the specific bodywork: Maranello Red, Maserati Blue and the new Tempesta Grey. Available with the last generation 1.6 Multijet 16v 120HP diesel engine equipped with a particulate filter that complies with the emission limits of the Euro 5 regulation, the new special edition offers those who get on board a world of technology to stay in touch with everyone all the time, even when you're on the move. In addition to the Instant Nav radionavigation device and to the Blue&Me technology, the built-in TMC Premium function makes it possible to know the latest traffic information in real time as well as to find out alternative routes to reach the desired destination, making the Bravo MSN Edition a genuine “concentration” of digital technology.
What's more, thanks to a special customised version “Bravo MSN Limited Edition” of the K770i Cyber-Shot mobile phone sold by Sony Ericsson, you merely need to press one key to enter the Microsoft instant messaging client Windows Life Messenger, currently the most popular instant messaging service in the world, allowing immediate contract between groups of people. Extremely popular among young people, it allows you to converse in real time with friends in the four corners of the globe, send files, share folders on your computer and work, just as though you were in the same room or office.
Bravo MSN Edition is the latest version of a very successful model - in Italy alone over 100 thousand have been sold since it was launched and it continues to be at the top of sales.