Experts help Citroen hit the competition for six
Filed under: News
Citroën continues to win plaudits from motor industry experts with the presentation of six new honours, half of which have gone to the new Grand C4 Picasso compact MPV, by two specialist publications – What Diesel Car? and Fleet World. In the UK, diesel sales have grown to account for some 40% of all vehicles sold. Since the launch of the 7-seat Grand C4 Picasso and 5-seat C4 Picasso earlier this year, three-quarters of the 6,000 models registered have been equipped with a diesel engine.
Recognising Citroën’s development of ultra-economical, clean powerplants in this growing sector, What Diesel Car? magazine has awarded the Company a hat-trick of honours in their 2007 Awards, including the overall Car of the Year title. This coveted award went to the groundbreaking Grand C4 Picasso, which was also named Best MPV, while judges chose the C1 city car as their Best Budget Car.
On announcing its Car of the Year, What Diesel Car? commented: “Citroën’s Grand C4 Picasso is a work of art, with plenty of space, pace and a space-age face. With clever technology it will even pick out a parking space for you. A well-deserved winner, miles ahead of the competition in terms of good-value, attention to detail, and dynamic design.”
The versatile Grand C4 Picasso also outshone its rivals at the 2007 Fleet World Awards to collect the Design of the Year title. The 1.6HDi engine, found in Citroën’s Berlingo and Dispatch, received the accolade of Best Engine from sister publication Van Fleet World, which also gave its Editor’s Award to the successful, long-running Citroën/Peugeot/Fiat joint venture, that has seen the introduction of a whole range of agile light panel vans.
Around two thirds of all the Grand C4 Picasso and C4 Picasso compact MPVs sold so far have gone to business customers, helping increase Citroën’s presence in the fleet market.