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Ferrari at 2008 Beijing International Automotive Exhibition

Ferrari at 2008 Beijing International Automotive Exhibition  
Filed under:
Sports/GTs, Supercars, Ferrari
on 04/21/2008

Source: Ferrari


Amedeo Felisa CEO Ferrari S.p.A. Marco Mattiacci President and CEOAmedeo Felisa CEO Ferrari S.p.A. Marco Mattiacci President and CEO

Today Ferrari is present at the 2008 Beijing International Automotive Exhibition with its line-up, providing a visual feast of passion for all audiences. Taking pride of place at the Ferrari stand is the 612 Scaglietti. The model is used to inaugurate the new One-to-One Personalisation Programme, which is making its debut in Asia at the 10th Beijing International Automotive Exhibition.


Other models on display include 430 Scuderia, an evidence of the brand’s tradition and ability to translate F1 technology into its production vehicles; 599 GTB Fiorano, the most high performance mid-front engined two-seater Ferrari ever produced; and F430 Spider, the classic convertible model which boasts Ferrari’s cutting- edge technology.

FERRARI ONE-TO-ONE PERSONALISATION PROGRAMME

The 612 Scaglietti is the model being used to inaugurate the new One-to-One Personalisation Programme. Ferrari intends to allow every client to fully personalise this flagship model, courtesy of a wide array of new content as well as the options available through the existing Carrozzeria Scaglietti Programme.

In fact, a special dedicated “atelier” area has been set up at the factory in which clients can put together their very own 612 Scaglietti accessory by accessory, detail by detail. In exactly the same way as they would at a haute couture fashion house. Owners can choose details, materials, flourishes, finishes and accessories that suit their own needs. Ferrari dedicated Programme consultants in Maranello will assist the clients to make their selections and work directly with them at every stage of defining their car’s specifications. This programme will allow owners to have a truly bespoke car.

Naturally, despite the many variations on offer, the Ferrari flagship’s benchmark quality and styling characteristics will remain unchanged. No modifications will be permitted that would impinge on the signature Prancing Horse safety and reliability.

All of these unique new 612 Scagliettis will be built in a dedicated assembly area at the Maranello factory.

A compact version of the real atelier on the stand will allow audiences to have first-hand experience of Ferrari’s unique One-to-One Personalisation Programme.

612 SCAGLIETTI

The new 612 Scaglietti incorporates a series of technical evolutions that reflect the Ferrari philosophy of constantly introducing innovations in each model. Most notably, the V12 flagship now boasts an electrochromic panoramic roof which covers the entire top of the cabin. This has the dual advantage of giving occupants the feeling of driving along in a drop-top whilst enjoying the comfort and safety of a coupé. However, this is no ordinary panoramic roof. It is made from electrochromic glass which can be changed at the touch of a button to adjust the levels of sunlight allowed into the cabin. The electrochromic glass solution was developed in close collaboration with Saint Gobain, a partner with whom Ferrari has most recently developed a similar highly innovative solution for the Superamerica.

In addition to its electrochromic roof, the 612 Scaglietti also sports the aptly named SuperFast gearbox which delivers an exceptional gear-shifting time of 100 milliseconds and a reduced inertia clutch to enhance the engine’s responsiveness still further. The iconic Ferrari manettino, now featured on the entire range, has also been added to the steering wheel. The 612 Scaglietti is a sumptuous, roomy two-door four-seater that’s a pleasure to be aboard regardless of the driving conditions.

430 SCUDERIA

The 430 Scuderia features a racing soul, which symbolises the very passion and excitement that enthusiasts around the world have come to expect from Ferrari.

With a dry weight of 2775 lb (1250 kg) and 503 hp (510 CV) delivered at 8500 rpm by its naturally aspirated 4308 cc V8 engine, the 430 Scuderia boasts an extraordinarily low weight-power ratio of just 2.45 kg/hp, which allows it to sprint from 0 to 100 km/h in just 3.6 seconds.

Thanks to its sophisticated aerodynamics, F1-SuperFast2 gearbox, that brings to just 60ms the gear-shifting time, and E-Diff coupled with the sophisticated F1-Trac traction control system, this sporty new mid-rear engined berlinetta combines ultra-nimble handling with blistering fast acceleration.

Another model being showcased at Beijing is the F430 Spider, a rear-engined 8-cylinder that combines blistering performance with open-top driving pleasure. The F430 Spider has proved an enormous success since its launch and in 2007 won prestige awards from international publications, such as Quattroruote, Autozeitung, Auto Illustrierte and Auto Motor und Sport. Ferrari’s sporting history is also represented on the stand by the 599 GTB Fiorano, the highest performance production model ever built at Maranello.



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