Ferrari's 60th Anniversary: World Relay Arrives in New York and Washington D.C.

Filed under:
News, Ferrari
on 04/03/2007

Source: Ferrari North America

The celebrations for the 60th Anniversary of Ferrari arrived in New York City on Saturday, March 31st, when almost one hundred customers drove their cars in a symbolic "relay" that took them to Washington D.C. The drive started at 9am on Saturday morning from Tavern on the Green restaurant in Central Park and arrived late in the afternoon in Washington DC, where a reception was hosted at the Italian Embassy.

During the evening The Honorable Giovanni Castellaneta, Ambassador of Italy to the United States, received a gift from Maurizio Parlato, President and CEO of Ferrari North America. This symbolic present will be auctioned off in a charity event that will take place at Ferrari's Maranello headquarters -- at the end of the anniversary celebrations in June.

The relay involved over 10,000 Ferrari owners and their cars of all ages. They acted as symbolic "bearers" of a specially commissioned relay baton adorned with 60 badges symbolizing the most extraordinary events in the Marque's 60-year history.

The relay started in Abu Dhabi and made its way across the Middle East to Asia, Australia and Africa before arriving in the Americas, where events were held in Miami, Sao Paolo, Mexico City, San Francisco, Silicon Valley, Los Angeles, Toronto and Montreal. The relay will then move to all main European countries before arriving at the Ferrari factory in Maranello, Italy on June 23rd.

The Relay Baton

The relay baton was designed and created to symbolize Ferrari's history and is topped by a dazzling platinum and diamond Prancing Horse made by Damiani. It also features 60 enamel symbols designed by the Intesta e D'Adda, Lorenzini, Vigorelli and BBDO advertising agencies, and the creative talents Alessando Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous studio and Wolfgang Seidl of Seidldesign.

60 Unique Ferraris

As part of its 60th anniversary celebrations, Ferrari will build a series of 60 truly unique cars. These will be based on the 612 Scaglietti, the Prancing Horse's range-topping Granturismo which combines handcrafted trim, state-of-the-art accessories and meticulous attention to detail.

The cars will be offered with a two-tone livery in a combination of classic Ferrari colors as used on some of the Prancing Horse's most memorable models. The interior appointments will feature sophisticated color combinations and a stunning new-generation electrochromic glass roof, itself a major innovation. The degree of opacity of the roof, in fact, can be adjusted to suit the occupant's requirements. To underline the exclusivity of this series of one-offs, each example will also boast an enameled symbol set on the central tunnel representing one of the 60 historic events chosen to celebrate the Marque's anniversary. The result is a true collector's car aimed at Ferrari's most dedicated clients.