Fiat 500 ‘flies’ on the London Eye

Filed under:
News, Fiat
on 01/22/2008

Source: Fiat Group Automobiles UK Ltd

FIAT Group Automobiles UK Ltd last night (21 January) launched the stunning new Fiat 500 with a flight in one of the British Airways London Eye capsules. The new Fiat 500 took to the sky at 8.00pm – exactly 500 hours into 2008 – as a fantastic light show lit up a showbiz and celebrity event on the banks of the River Thames.

Around 500 VIPs, including Kelly Osbourne, Jade Jagger, Eva Herzigova, Eddie Jordan, Leah Wood and Lawrence Dallaglio and 1,500 others were invited to the all-ticket launch event, which featured fantastic live performances by pop sensations Mika, The Feeling and The Vibrants.

There was a cavalcade of Fiat 500s old and new as the car in the London Eye capsule rose into the air at the start of a two-week ‘flight’ that will result in it covering around 84 miles – without turning a wheel!

Fiat Managing Director, Andrew Humberstone, says: “We are absolutely delighted to have given thousands of people a party to remember, and the chance to watch the launch of our new Fiat 500.

“We are confident that this car, with it stylish looks, economical consumption figures, outstanding safety features and ‘green’ credentials, will win a place in everyone’s hearts.”

While the new Fiat 500 is airborne, members of the public have the chance to win a Fiat 500 in an interactive design competition being staged at the London Eye until
3 February.