Automotoportal  

 

Fiat 500C Playlist takes number 1 spot again

Fiat 500C Playlist takes number 1 spot again  
Filed under:
Convertibles, News, Fiat
on 04/16/2010

Source: Fiat

The Fiat 500C Feelgood Playlist has won another honour for its innovative approach to music sharing – this time in the Revolution Awards 2010.


The Playlist – in which music lovers choose favourite tracks that can be shared and enjoyed by others – has taken the Automotive category in the important awards, held recently in London.

The award judges described the Playlist as “a truly original piece of work, achieving not only a triumph for the Fiat 500C but also for Spotify”.

Last year Fiat, together with media organisation Mediaedge:cia and their digital agencies (AKQA & Yuki Media), teamed up with Spotify, the digital music service, to create the Feelgood Playlist – possibly the world’s greatest collection of summer tunes for the Fiat 500C. In September users were asked to whittle down the list to create the Fiat 500C Feelgood 50 – a perfect selection to enjoy on the move.

“The honours just keep coming for the 500C Playlist and I am delighted that so many drivers, music lovers and awards judges love the idea,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK & Ireland.

The Fiat 500C range starts at £12,265 (OTR) for the 1.2 Pop, rising to £16,065 (OTR) for the 1.3 16v MultiJet Lounge.



Your Comments

 
 
   
 

Related articles


The big smile opens in London

10 years 10 months ago

Fiat 500 scoops another major industry honour

10 years 10 months ago

Europe celebrates the Fiat 500's birthday

11 years ago

 
 

Latest headlines

 
 

Previous articles


Fiat 500C by Diesel debuts in Japan

10 years 3 months ago

Fiat gets in tune at Evo Music Rooms big opening night

10 years 3 months ago

The 500,000th Fiat 500 rolls off the production line

10 years 3 months ago