Fiat and Microsoft Introduce “EcoDrive”
At the 62nd International Motor Show in Frankfurt, Fiat Group Automobiles and Microsoft are set to unveil “Eco Drive”. The EcoDrive solution, spearheaded by Fiat Group Automobiles, demonstrates that an auto maker’s environmental responsibility should not stop when the car leaves the production line - but extend into the way consumers drive their cars.
EcoDrive collects all necessary data relating to vehicle efficiency and, through Blue&Me’s USB gate, transmits it into a normal USB key. The driver plugs this into a PC. The “EcoDrive” system presents the driver with detailed environmental performance of the car including the CO2 emission level for each trip. It analyses the driver’s style and then provides tips and recommendations on how to modify style to achieve CO2 reductions – and save money on fuel.
EcoDrive will encourage the driver to set himself challenges – CO2 reduction targets for specific journeys or over a set period of time. And in a community site will encourage all drivers to come together and pool their savings - working towards much bigger collective targets and showing that a lot of small contributions join to have a massive impact.
Based on the award winning, jointly developed Blue&Me™ platform, “EcoDrive” will enable drivers to better understand and adapt their driving behaviors to minimize their effect on the environment.
The partnership between Microsoft and Fiat was initiated nearly four years ago and has seen the solution rolled out across the Fiat, Alfa Romeo, Iveco and Lancia ranges. This latest ecological application was developed on Microsoft’s flexible and updateable platform Microsoft Auto, which Fiat has innovated upon to together with Microsoft create the in-car infotainment solution Blue&Me™. “EcoDrive” will be available from 2008 in certain Fiat cars equipped with the Blue&Me system and marks yet another step in the innovative collaboration between Fiat Group Automobiles and Microsoft.
Please click here www.fiat.com/ecodrive to see the video that will introduce EcoDrive at the Fiat stand.
Source: Fiat


