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Ford starts 2007 with surging sales

Ford starts 2007 with surging sales  
Filed under:
News, Ford
on 02/06/2007

Source: Ford

Ford has kicked off 2007 with increased car and commercial vehicle volumes, continuing the market leading performance of 2006 which made the blue oval number one car brand for 30 consecutive years.


Ford cars: 27,984 units sold in January 2007 – almost 6.8 per cent up on 2006

Ford commercial vehicles: 21.7 per cent leap for CVs led by Transit – International Van of the Year 2007

Ford market share: 18.2 per cent of total car and CV sales – up 0.9 per cent on 2006

Industry figures out today show that Ford S-MAX, Car of the Year 2007, is attracting a rising number of customers to the blue oval range. Launched in June last year, the new Ford S-MAX was key to Ford Multi Purpose Vehicle (MPV) sales surging by over 250 per cent in January. Last month there were 1,470 registrations of Ford S-MAX and Galaxy combined, versus 587 sales in January 2005.

The Society of Motor Manufacturers and Traders (SMMT) also confirms growing Ford Focus and Mondeo volumes within the 27,984 Ford cars sold in January. This was more than 3,772 units ahead of the nearest rival and included a lead of 1,842 private buyers in the decisive retail market – representing individuals' own car choices rather than company car purchases or demonstrator registrations by dealers.

Ford commercial vehicle sales, dominated by the Southampton-built Transit, are on the up – in spite of a depressed January CV market. Ford Transit Connect and the Ranger pick-up supported their Ford Transit's January campaign to win over 6,710 CV customers.

Roelant de Waard, Ford of Britain chairman, said: "Ford's flying start to 2007 adds the public's endorsement of S-MAX's Car of the Year crown, with our dealerships enjoying increased business as a result.

"This year will bring more exciting new Ford products – most important being the new Mondeo. On Valentine's Day the first official pictures of new Mondeo are out – tempting Britain to fall in love with the most stylish and elegant car in its class."



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