Jeep: O say, can you see
Filed under: Jeep
Source: Chrysler Group
As the nation recognizes Flag Day, nearly 1,000 school children from across the country, standing in the formation of the continental United States, joined country music star Taylor Swift and the Jeep brand at FedExField, outside Washington, D.C., in the singing of “The Star-Spangled Banner,” kicking off three days of activities celebrating the grand finale of the National Anthem Project.
Created by the National Association for Music Education (MENC) and supported by the Jeep brand, the "National Anthem Project: Restoring America's Voice" is celebrating the conclusion of a multi-year national education initiative to re-teach Americans “The Star-Spangled Banner" after a Harris Poll showed that two out of three Americans don’t know the words to the national anthem. First Lady Laura Bush serves as the Honorary Chairperson.
The visual of the continental U.S., which also included the first five words from the national anthem – “O say, can you see” – and the Jeep brand logo, measured approximately 160 ft. wide by 250 ft. long.
“As the Jeep brand is deeply rooted in American traditions and values, we have been very proud to have had the opportunity to be a part of the National Anthem Project and to join the National Association for Music Education in this mission to restore America’s voice,” said Jason Vines, Vice President – Communications, Chrysler Group.
The National Anthem Project kicked off in March 2005, with a celebration on Capitol Hill. The following year, the National Anthem Project went on the road to 62 cities, shining the spotlight on the importance of school music programs and reaching millions of citizens across the country.
As the National Presenting Sponsor, the Jeep brand has helped raise awareness for this important initiative. In 2005, the brand, with the help of its owners, created a giant American flag out of 140 Jeep vehicles at Camp Jeep, its annual owner event, in the Poconos, Pa. When the National Anthem Project Mobile Tour came to Detroit in 2006, more than 300 Chrysler Group employees formed the first five words of “The Star-Spangled Banner” – “O say, can you see” -- on the grounds of the company’s headquarters in Auburn Hills, Mich.