Kia Motors to keep UEFA EURO 2008™ on the move

Filed under:
News, Kia
on 05/30/2008

Source: Kia

Kia Motors Corporation announced today that it will deliver 265 passenger cars and provide 463 days worth of buses to ensure efficient and smooth transportation during UEFA EURO 2008™ in Austria and Switzerland, and to fulfil its requirement as official automobile of UEFA EURO 2008™. Kia is supplying official vehicles from its wide-ranging model line-up to the EURO 2008 and seeks to boost its brand recognition through commercial displays at the event venues and A-board advertisements in the stadiums.

UEFA EURO 2008™ is scheduled to kick off on June 7th in Basle, Switzerland with the champion to be crowned on June 29th in Vienna, Austria. The matches will take place throughout 8 cities in Austria (Vienna, Salzburg, Innsbruck, Klagenfurt) and Switzerland (Basle, Zurich, Bern, Geneva). UEFA EURO 2008™ marks the biggest and most prestigious event in Kia’s partnership with UEFA.

While handing over a giant car key to Martin Kallen, COO of EURO 2008™, and Phillippe Margraff, Commercial Director of UEFA, Kwang-Ho Nam, President of Kia Motors Europe, delightedly expressed; ‘Kia Motors sees participation in football as an integral part of our vision to become a formidable player on the global automotive stage. In line with our young and energetic brand identity we have made a strategic effort to ramp up our presence in major sports sponsorships to boost Kia’s brand awareness worldwide.’

Kia Motors is also making a further contribution with its support of the EURO Experience Tour being held in each of the host cities in Austria and Switzerland as a means of promoting the tournament and allowing fans to experience the excitement of UEFA EURO 2008™ through a variety of interactive games and events.

In addition to its close partnership with UEFA, Kia Motors will sponsor the 2010 and 2014 FIFA World Cups. On a local level, Kia Motors has partnered with several premier football clubs including Atletico de Madrid of Spain and FC Bordeaux of France.