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Kia SOUL concepts and eco_cee’d duo star in Geneva

Kia SOUL concepts and eco_cee’d duo star in Geneva  
Filed under:
Concept Cars, Motor Shows, Kia
on 03/04/2008

Source: Kia

Kia is showing its fun side at Geneva with three SOUL concepts designed to make life entertaining. Created by Kia’s European design team under the guidance of Kia’s Chief Design Officer, Peter Schreyer, the trio of concept cars is closely related to a new production car which will make its World Premiere at the Paris Show in September.


And to show how serious Kia is about reducing the impact of the car on the environment it will also debut two ‘eco-cee’d’ concepts that reduce emissions and increase fuel economy whilst losing none of the spirited driving characteristics that have marked the cee’d family out as a mainstream choice.

SOUL concepts

The concept cars – SOUL Diva, SOUL Burner and SOUL Searcher – are each designed to appeal to different consumers and clearly display the potential for personalisation that the new production car will offer buyers.

“The all-new Kia production car will defy classification and encourage customers to build an emotional bond with their new car by providing a creative platform that they can customize to match their own character,” declares Gregory Guillaume, Chief Designer Kia Motors Europe.

“For Geneva, the Kia design team simultaneously developed three concepts with very different executions to hint at the ‘world of possibilities’ open to future customers. SOUL Diva, SOUL Burner and SOUL Searcher were envisaged as three equal co-stars at Geneva, members of a team going through an urban adventure together,” adds Guillaume.

Kia SOUL Diva

The Kia SOUL Diva has been created as a fashion accessory for a style-conscious young-at-heart woman who regards her car to be as important as her entire outfit. SOUL Diva is like a supermodel with an aura of glamour, a bit flashy but playful and fun!

Inside, SOUL Diva presents a black, white and gold world of leather and glitter – all beautifully and evenly lit by the full-length tinted glass panoramic roof. Turning the cabin into a stylish lounge, the seats are upholstered in glossy black imitation leather using ‘quilted’ stitching and trimmed to look like sofas. Even the cabin floor presents a tactile treat, with black long-pile ‘Pony-hide-style’ carpet that simply begs to be stroked.

Kia SOUL Burner

The Kia SOUL Burner is the ‘bad boy’ of Kia’s three new concept characters. A ‘show-off’ complete with dragon tattoos. From the outside, it is a mean, totally black beast with sparse flashes of scarlet. The tattoos are gloss black on the black satin paintwork, which shows a large dragon creeping over the bonnet. On the other side, a small dragon climbs up the C-Pillar.

The front bumper is equipped with L-shaped day-light LED driving lamps around the outer edges. At the rear, two vertical exhaust pipes are placed at the extremes of the bumper.

Inside SOUL Burner, the four individual sports seats and entire cabin trim are divided horizontally. Above the split, everything is finished in a rich matt red, below all is deep black.

Kia SOUL Searcher

The Kia SOUL Searcher is the concept that provides a haven of tranquility within the urban jungle, a comfort-zone on four wheels. It sets out to capture the spirit of Korean and Far Eastern culture with a focus on achieving personal inner peace and creating a calm cocoon for the occupants. Exuding casual confidence, the colours are muted, the textures are soft and the road presence is discreet.

An old, lived-in, leather finish is applied to the bonnet, the powered, folding roof and tailgate panel, plus the dashboard, door panels and steering wheel rim. Inside, grey-beige felt is used to cover the floor and the seats for an ambience of comforting domesticity that banishes pandemonium.



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