Kia sucCeeds at BCA
The new Kia Cee’d made an impressive auction debut in a special sale staged at BCA Measham on 1st February. The special invitation Live Online sale attracted 30 buyers with a further 15 bidding online and offered the first opportunity to buy the Cee’d at auction.
A total of ten 56-registered Kia Cee’d hatchbacks were featured in a sale that saw 57 vehicles offered and sold from the manufacturer. The 100% sell out success generated a turnover of nearly £500,000, equivalent to 100.25% of CAP Clean.
Across the board the Cee’d models averaged just under £9,300, equivalent to 111% of CAP Clean. Top performers included a 0656 113 LS model that realised 118% of CAP Clean at 13,500 miles, while a 0756 113 LS model at 9,000 miles sold for £10,100 – the highest price for a Cee’d on the day. Picanto and Carens also sold strongly, averaging over 100% of CAP Clean.
Kia’s Used Car Remarketing Manager David McCluskey commented “The Cee’d has consistently gained strong reviews since launching in 2006 and we were expecting a lot of demand for the cars on offer at BCA – it’s safe to say the car exceeded even our own high expectations in this special launch sale. We were also pleased to see plenty of demand for Picanto and Carens, and strong values achieved by Sedona, Sportage and Rio.”