Kia Web Site Ranks Highest in Usefulness According to J.D. Power and Associates Study

Filed under:
News, Kia
on 01/31/2007

Source: Kia Motors America

Kia Motors America's consumer web site, www.kia.com, was awarded as the highest ranked automobile manufacturer web site in the recently released J.D. Power and Associates 2007 Manufacturer Web Site Evaluation Study -- Wave 1 (MWES (SM)). Kia rated highest overall among manufacturer Web sites in terms of usability, comprising speed, navigation, appearance and information/content. The top ranking marks the third time Kia has had the highest ranked web site in the MWES(SM). Kia.com was previously ranked highest in 2005 (Wave 2) and with this most recent award it becomes the first manufacturer web site to finish in the top spot three separate times. All three award recognized sites were prepared by Animated Designs, LLC., Kia's interactive agency based in Westlake Village, Calif.

"Kia.com plays an integral role in our total marketing strategy," said Len Hunt, executive vice president and COO, Kia Motors America. "Receiving this very prestigious award for the third time demonstrates our continued efforts in providing our customers with the most accurate, user-friendly and up-to-date information about our products as possible."

Acknowledged for being one of the most credible and recognized studies ranking manufacturer web sites, the MWES SM surveyed 11,280 new-vehicle shoppers who intend to purchase a new vehicle within the next 24 months.