Lancia dedicates a film to Aung San Suu Kyi

Lancia dedicates a film to Aung San Suu Kyi  
Filed under:
News, Fiat
on 11/11/2009

Source: Fiat

This year the 10th World Summit of Nobel Peace Laureates is being held in Berlin the day after the celebrations for the 20th anniversary of the fall of the Wall. A great number of Nobel Peace Laureates and various protagonists from the international scene committed to the battle to knock down all walls, both physical and cultural, will meet.

They will include Nobel Peace Laureates Mikhail Gorbachev, Frederik Willem De Klerk, Lech Walesa, Muhammad Yunus, Mairead Corrigan Maguire, Betty Williams and many guests of honour such as the President of the European Commission José Manuel Barroso, Annie Lennox and others.

Lancia wished to support the Summit with its presence and the use of its cars. It wished to stand alongside the Nobel Peace Laureates to be another central voice in the universal message of freedom.

In order to reinforce the meaning of its presence, the brand has created an imposing background at the front of Summit: a symbolic section of the Berlin Wall shattered by the message of the ex-President of South Africa Mr. Nelson Mandela projected on an enormous screen in the middle of the installation.

A message that the South African leader has created especially for this Lancia initiative, accompanied by moving pictures that tell the story of barriers broken down by the desire for independence and emancipation.

In the same way as last year, Lancia has decided to make a film in order to give a voice to the cause of Aung San Suu Kyi, Nobel Peace Laureate in 1991, interpreting the collective desire to knock down the walls of her prison. The brick wall in Burma and the wall of silence that too often suffocates the telling of her story.

This message is dedicated to her, a powerful example of someone who has been denied her personal freedom and political liberty.

The film, which is 30 seconds long, was first screened today during the Summit in the presence of the Mayor of Berlin, the Nobel Peace Laureates and many other figures from the world of politics, culture and show business. It will be shown to the international press at the Lancia Café on Friedrichstraße 182, already the brand’s showroom in the German capital for the last two years.

“The film we are showing today“, said Oliver Francois, Managing Director of Lancia Automobiles, ”was produced in honour of all those who put their lives at stake in the hopes of making the world a better place. I am thinking in particular to those men and women who are still prisoners, like Aung San Suu Kyi. The objectives of a car manufacturer and of those who fight for peace and to knock down all types of walls can be achieved together if both are willing to use their own resources and image to send a courageous and just message. We believe strongly in this. We at Lancia want to make a difference”.

Various international television networks and protagonists in world communication have been involved in Lancia's project and will screen the film.

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