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Lexus J201 Concept set to debut on October 8

 
Filed under:
Lexus
on 10/06/2020

Source: Lexus

A supercharged 550-horsepower, lifted, fully-equipped LX-based concept vehicle is tastefully strewn upon your screen. Named the Lexus J201 Concept, it is the plus-alpha iteration of the renowned four-wheel drive Lexus flagship.


And elevated by the utmost level of omotenashi – culturally-attuned, anticipatory, Japanese hospitality – J201 is a bona fide instrument meticulously crafted to enable and embrace the most salient of retreats imaginable.

Exploration has just been enhanced.

ENTHUSIAST ROOTS

The inspiration for the J201 idea is multifaceted. The global cohort of off-roading enthusiasts who adore their Lexus sport-utility vehicles is growing. Just as they influence others through their compelling social media and weekend gatherings, these enthusiasts – our guests – and their passion for exploration and adventure have influenced us.

Through such a lens of extraordinary passion and loyalty came the idea of J201. Its name is somewhat “insider-ish” and was chosen for that very reason. It is taken directly from the LX 570’s internal Lexus chassis and platform code, URJ201, which, to off-roaders around the world translates to “The Business”.

In every vehicle Lexus crafts, we seek to venture beyond guests’ expectations. Adhering to this principle, we aim to eliminate complacency in the betterment of our mobility tools – a far-reaching practice we call Always On, for every moment we exist, so too do ever-better versions of our wares. In this way, even this modified version of a Lexus maintains the brand’s human-focused ethos.

Ceaseless creativity and enhancement – extending from our Lexus brand foundations of omotenashi, and craftsmanship – touch all facets of our identity, including those of the conceptual kind.



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