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Lexus LFA powers into the heart of London

Lexus LFA powers into the heart of London  
Filed under:
News, Lexus
on 11/30/2009

Source: Lexus

London has a new must-see attraction with the arrival of the Lexus LFA at Lexus Park Lane. The Mayfair showroom has been selected by Lexus as the centre for all European LFA sales, reflecting the car’s status as one of the most exclusive machines money can buy.


The V10-powered supercar has attracted huge attention worldwide since its official launch at the Tokyo motor show and met with critical acclaim for its performance, handling and advanced design and engineering. Just 500 examples are destined to be built, with only a proportion of this total made available to European customers.

A car that is as distinctive, sophisticated and sought-after as the Lexus LFA calls for a very special customer purchasing experience. To achieve this, a bespoke showroom has been created within Lexus Park Lane and a Personal Liaison Manager has been appointed to handle all sales matters.

A VIP selection room has also been opened, where customers can discuss their requirements on a one-to-one basis in comfortable, discreet surroundings.

The man at the heart of the operation is Devshi Varsani. A Lexus Park Lane employee of long-standing, he brings a wealth of expert knowledge to the liaison manager role and extensive experience in dealing with international clients through his work in diplomatic and corporate sales.

“The LFA is an exceptional car for Lexus and is attracting huge interest right around the world,” said Devshi. “I am hugely excited at the prospect of introducing customers to the car and feel as though the world is looking over my shoulder.

“Lexus has a world-leading reputation for customer service and I will be playing my part in ensuring the people who purchase the LFA, wherever they come from in Europe, are given all the assistance and support they require.

"Since LFA was unveiled to the world last month, we have experienced a strong demand from prospective customers from across Europe.

"Having the car on display in our showroom will allow these potential customers to come see the supercar in the flesh, an important part of the sales process for such an extraordinary car."



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