Mazda announces new ‘Mazda Advancement Plan’

Filed under:
News, Mazda
on 03/22/2007

Source: Mazda

Based on its long-term strategy and looking ten years ahead, Mazda Motor Corporation has announced its new, four-year mid-term plan, the Mazda Advancement Plan (MAP), for fiscal years 2007 through 2010. Manufacturing innovation and accelerated structural reforms will be key focus points during this period. Other key areas include continuing to improve Mazda’s brand value and increasing business efficiencies together with maintaining a consistent and steady growth rate to position Mazda for a successful future. Mazda President and CEO, Hisakazu Imaki, said, “Under the Mazda Momentum plan, Mazda succeeded in its efforts to build a solid foundation for consistent and steady future growth. We understand the challenges ahead and are addressing them. The next steps that Mazda needs to take for the future are clear: deepen our synergies with Ford, improve Mazda’s brand value and seek increased business efficiencies. Our new mid-term plan, “Mazda Advancement Plan”, has three numerical targets to be achieved by 2010: 1.6 million global retail sales, an operating profit over 200 billion yen, and a return on sales (ROS) ratio of six percent, in addition to a stable payout of dividends.”

Synergies with the Ford Motor Company, attained through deep cooperation in a number of areas and long considered a ‘win-win’ partnership, will continue to be a top priority for Mazda. In addition, better brand value is to be achieved through desirable new products along with quality and customer retention improvements to further evolve Mazda’s enduring Zoom-Zoom brand ethos. Mazda will also continue to initiate structural reforms for improved business efficiencies, with particular emphasis on key models, enhanced product competitiveness through integrated development, manufacturing and purchasing activities, as well as manufacturing innovation and cost optimisation that will lead the company into another era of future growth.