Mazda introduces 2011 Mazda2 for US

Mazda introduces 2011 Mazda2 for US  
Filed under:
Hatchbacks, Motor Shows, Mazda
on 12/02/2009

Source: Mazda

2011 Mazda2 for North America2011 Mazda2 for North America2011 Mazda2 for North America

Now, for the first time on the North American continent, Mazda is introducing its own affordable, fun-sized creation – the 2011 Mazda2. A stylish, eco-friendly, fun-to-drive five-door hatchback, the Mazda2 is Zoom-Zoom in its most concentrated form – compact and efficient, yet packed with style and substance. It will launch into the North American market in late summer, 2010.

Mazda2 is the latest in a line of stylish, insightful and hugely fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to its B-segment, as Mazda3 did for the compact C-segment market. Mazda2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seater roadster, and it brings a combination of athletic design and dynamic performance, that simply does not exist at present, to the subcompact class in the USA, Canada and Mexico.

Originally launched in 2007, the new Mazda2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the subcompact B-segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including ‘Car of the Year’ accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece.

Notably, the Mazda2 was selected as the ‘2008 World Car of the Year’ (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the B‑segment. To date, total global sales of Mazda2 have reached approximately 370,000 units in the three years since its introduction, and this Mazda is now recognised as one of the global models which symbolises the essence of the Mazda brand.

While developing the new Mazda2, Mazda took a thorough look at global subcompact car trends and carefully worked to identify the truly beneficial values that could be infused into a global B-segment car. As a result, the new Mazda2 adds Mazda’s unique brand values – such as exhilarating driving performance and eye-catching design – to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space.

In fact, while other carmakers have increased the size of their small cars, Mazda’s first mission was to analyse and define the optimal size of a truly compact vehicle. This resulted in a very efficient body size for the new Mazda2 without sacrificing attractive features that consumers desire.

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