Mazda Launches Global Customer Magazine, Zoom-Zoom
Mazda Motor Corporation has announced the launch of Zoom-Zoom, a new magazine for Mazda customers worldwide. The publication is produced in five languages and is being distributed to eight countries from late September through the end of October 2007. In late October, Zoom-Zoom magazine will be launched in stages to dealers in Japan to be enjoyed by customers who are waiting for vehicle servicing or other appointments.
Approximately 50 percent of the magazine’s content will be shared globally, with additional local content incorporated into the magazine tailored to each market. The first issue has a special feature on the 40th anniversary of the rotary engine and, in addition to the shared articles from around the world, the Japan edition has an interview with Hiroshi Tamaki, a celebrity who endorses the new Mazda Demio (Mazda2 in overseas markets). Market-specific content for each country includes a look at racing at the Mazda Laguna Seca raceway in the U.S. edition, and an inspiring article in the UK edition which covers the flight of a microlight aircraft from London, England to Sydney, Australia.
Dan Morris, Mazda’s Senior Managing Executive Officer in charge of Marketing, Sales and Service: “With sustained worldwide growth over the past few years, it is more important than ever to broaden the dialogue with our customers and make them feel part of the Mazda family. We are thrilled to be able to bring our vision to the people that trust our brand in every corner of the world, articulating our message in ways that will make our customers experience Zoom-Zoom in every page.”
Mazda plans to increase the number of countries in which it publishes Zoom-Zoom magazine to strengthen its engagement with more and more of its customers. Going forward, the Hiroshima-based company will continue to develop programs and accessories that enhance the exhilaration of driving and engineer lasting impressions with Mazda fans worldwide.
Source: Mazda
