NAC MG celebrates the birth of China’s first international car brand
Filed under: News
On 27 March 2007, after a period of huge anticipation, MG - China’s first international car brand - will reveal its strength to an eager public. This day will symbolise a milestone in Chinese automobile manufacturing. NAC MG is inaugurating its state of the art production line while celebrating the launch of China’s first international car brand which inherits all the British traditions synonymous with MG.
The celebrations to mark the first car off the line have attracted leaders from the JiangSu provincial government, NanJing CCP committee and the NanJing municipal government, while British VIPs including a Member of Parliament will also attend the celebrations. Nearly 1,000 visitors will attend, including MG’s global suppliers, distributors, partners, Chinese and non-Chinese consultants and the world’s media. All have gathered together to enjoy this significant moment which will witness the first Chinese built MG roll off the production line.
The MG plant is the world’s largest single power assembly line making the world’s widest range of associated products. The Chinese built, fully automated welding and assembly line guarantees the simultaneous production of multiple models and also incorporates modern production equipment brought over from the UK. Three new Chinese built MG models will be seen for the first time at the event, witnessed by nearly one thousand guests.
The new MG models include the MG7 series and the MG TF sports car. The luxurious and elegant MG7 series will appeal to China’s middle and high-end car market sectors, while the first Chinese made sports car - the MG TF - incorporates many high technology features. A true sports car, the TF is a high performance model with outstanding handling characteristics and dynamic good looks, very much in keeping with its British sports car heritage. The new MG cars demonstrate world class levels of construction, quality and technology.
The official ‘off the line’ celebration of NAC MG car production not only symbolises the full launch of this new international Chinese brand but also marks a new age of development for the Chinese automobile industry. Chairman HaoLiang Wang says of the event: “The purpose of the MG project is to create a brand-new self-dependent Chinese brand which has the advantage of already being recognised as an internationally well respected brand. From the outset, this was an advanced project that has delivered competitive and technologically advanced products. The project is hugely different from the traditional joint ventures and the purely domestic products of the Chinese automobile industry. NAC has adopted the third development model which in essence brings a truly international brand to the market led by a Chinese enterprise. This is a true innovation. The brand’s core competence is to incorporate international standards of development, production and quality control with world class marketing and know-how.”
In recent years, the Chinese automobile industry has made great improvements and has become the third largest car manufacturing and consumer market in the world. However, compared with world’s top level automobile manufacturers, the Chinese auto industry lacks certain competitive advantages. The auto industry has become the fifth largest industry in China and huge emphasis is now being focused on how the country can further improve its competitiveness and become a major power in the world’s automotive industry.
During “the 11th Five-Year Plan” period, CCP implemented a plan to enhance creativity as one of the key strategies for developing Chinese society and industry. The key strategic decision of “going out” was a change from the established macro economic development of the country. The “third development model” of the Chinese automotive industry, adopted by NAC-MG, clearly demonstrates the proactive implementation of these two great strategies. According to NAC-MG Chairman, Mr Jian Wei Yu, to accomplish this strategic concept, MG will develop two bases; one in Nanjing and the other in Longbridge, Birmingham, UK. The UK will be the centre for R&D and also the base for production of high-end value-adding products, while China will be the production centre and responsible for developing the domestic and overseas markets. In China, NAC MG will focus on achieving cost control and developing core competences for sustainable growth.
Since NAC’s successful acquisition of the assets of MG Rover and Powertrain in July 2005, NAC-MG has mastered MG’s core technologies within only one year and has made a range of accomplishments including the export of the first batch of parts to Europe, production of the first N4 engine as well as the first MG7 and MG TF cars. Following the beginning of the project, NAC MG took an unprecedented and innovative route, creating twelve “firsts” in China: from owning the first ‘world renowned’ car brand to being the first Chinese car company recognised by the international automotive industry. NAC MG is also the first Chinese car manufacturer to introduce European environmental standards, the first enterprise to simultaneously establish production bases domestically and overseas and the first Chinese enterprise to get world class core technologies.
The first MG model ‘off the line’ not only demonstrates the successful implementation of the MG project - renowned as the number one industrial project for NanJing city, but also symbolises a key transformation point for the Chinese automobile industry. Through the brand strength, the assurance of quality and the use of technology and world class manufacturing techniques, MG is entering the international top league and will create the drive for Chinese automobile products to speed up their pace in the international market. NAC MG has created a true high-end international car brand led by the Chinese and will lead the way for the establishment of the truly international automotive firms.