NAVIGON Now the Fastest Growing GPS Brand in the U.S.

Following retail sales reports for November 2007, the first full month of distribution for NAVIGON's complete product line, industry analyst firm NPD Group confirmed NAVIGON broke into the ranks of the top five GPS sellers in both units and dollar volume. NPD Group also confirms that, one month after its launch, based on unit-volume sales, the NAVIGON 2100 GPS was one of the top ten best-selling GPS units in the month of November.

"We're excited about the progress we've made to date," says Andreas Hecht, President of the Americas for NAVIGON. "We seized fifth place with a one-two punch of product innovation and aggressive sales and marketing, which we'll build on in 2008."

NAVIGON's product line commanded attention with sleek housing that stood out from the crowd of GPS look-alikes, as well as content that connected with consumers. The company orchestrated a string of industry-firsts that challenged the complacent me-too thinking of the GPS category.

Exclusive features, such as Lane Assistant and Reality View, make sure drivers never miss another exit by indicating the best lane to drive in and providing 3D views of complex highway interchanges. Out-of-the-box thinking led NAVIGON to re-invent the business model around real-time traffic by including subscription-free for the lifetime of the product. Additionally, the integration of enriched content from ZAGAT Survey(R) raised the bar even higher. This unique feature set differentiated NAVIGON products and proved alluring to consumers.

The company ramped up sales by clinching distribution deals with top tier retailers, among them Best Buy, Amazon, Radio Shack, Staples. Today, seven of the industry's Top Twelve sellers of GPS devices sell NAVIGON-branded products.

NAVIGON followed up with a highly-targeted and well-integrated brand awareness campaign that spanned television, print, radio, and online advertising and public relations and drove consumers to an experiential web site (http://experiencenavigon.com/) to get a fuller understanding of NAVIGON products. From there, consumers were driven to retailers.

While NAVIGON is a well-known brand in Europe, the company is relatively new to the U.S. marketplace. "Essentially, here in the U.S., we've launched a company, a brand name, and a consumer product line in the hottest category around," says Ralf Hug, Vice President of Marketing for NAVIGON. "Our goal for 2007 was to focus on delivering features that were relevant to the driving experience. It's something we want to build on in 2008."

Source: NAVIGON INC.