New Ford S-Max and Galaxy off to a Flying Start

New Ford S-Max and Galaxy off to a Flying Start  
Filed under:
News, Ford
on 09/20/2006

Source: Ford

Only five months after the first models rolled off the assembly line in Genk, Ford's Belgium assembly plant has produced the 50,000th example of the all-new people movers. The 50,000th vehicle, a Tonic metallic-coloured S-MAX "Titanium" is destined for a customer in Germany.

Before starting production of the new models, Ford installed a new flexible production system allowing S-MAX, Galaxy and Mondeo models to be built on the same assembly line.

The S-MAX and Galaxy are sold in 29 countries. The largest markets for Ford's new acclaimed people movers are Germany, Britain, France, Italy and Spain. Of the 50,000 vehicles produced so far, 35,000 were S-MAX and 15,000 were Galaxy.

According to the company's market research, over half of those buying an S-MAX are new to the Ford Blue Oval.

The most popular series of the S-MAX is the "Titanium" model, with around 50 per cent of customers ordering this top-of-range model; "Ghia" series is the favourite one on the all new Galaxy.

Where it is an option, around half of the buyers are specifying S-MAX with seven-seater configuration and more than 30 per cent of customers on both cars are also opting for new features such as the skyline roof and Bluetooth® connectivity.

John Fleming, President and CEO, Ford of Europe, said: "The transformation of our Genk plant into a world-class manufacturing facility gives us tremendous flexibility and manufacturing efficiency to respond to market demands and fluctuations. Genk plays an increasingly important role in the global Ford business, as Ford of Europe strengthens its role as the developer of high quality vehicles targeted not just at Europe, but also at the Asian Pacific and African markets."

In 2006, Ford plans to produce 235,000 vehicles –S-MAX, Galaxy and Mondeo- in Genk, 56,000 units more than in 2005.

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