New Prius: Engineered for total economy
With its full hybrid powertrain, the new Toyota Prius is one of the most technically advanced cars on the market. Toyota’s extensive use of sophisticated technology is central not only to Prius’s market-leading environmental performance, but also to reduced running costs that shape the new model’s “total economy” profile.
With the benefit of the full hybrid powertrain, owners can make further gains by switching to EV mode, for example in slow moving city traffic. The ability to run purely on electric power for certain distances is a unique feature of the Hybrid Synergy Drive system in new Prius, reducing both fuel consumption and tailpipe CO2 emissions to zero. There is perhaps no better place to put that performance into practice than in the heart of London, where Prius remains exempt from the congestion charge.
The sizeable reduction in CO2 emissions – by 14 per cent to 89g/km for the T3 Prius – brings with it further cost benefits, not least in a zero annual road tax (VED) bill. There is added appeal for company car users with Prius qualifying for the lowest, 10 per cent Benefit-in-Kind tax rate, and fleet operators can take advantage of a first year 100 per cent write-down allowance against Corporation Tax.
The table below provides at-a-glance comparisons with new Prius’s closest market competitors, and also the smaller, lower powered Honda Insight, to demonstrate the approximate cost savings company car drivers can realise over a three-year period. The figures reveal that even the most frugal D-segment diesel models remain considerably more costly to run in terms of combined tax and fuel costs.
Source: Toyota


