Premium Brands flock to 2010 Salon Prive

Premium Brands flock to 2010 Salon Prive  
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on 03/23/2010

The fifth annual Salon Privé (21 – 23 July 2010) is on track to be the best yet, with a flurry of big-name super and luxury car brands confirming their attendance.

Jaguar is returning to Salon Privé in style. Having given the all-new XJ its UK public debut last year, the marque is using the 2010 event to celebrate its 75th anniversary, with its latest product range and a selection of cars from its Heritage Collection – some competing in the Salon Privé Concours d’Elègance, in association with Chubb Insurance.

Geoff Cousins, Managing Director, Jaguar UK, said: “With a quintessentially British feel, Salon Privé is the ideal place to celebrate 75 years of Jaguar’s heritage and showcase our latest models. With a new line-up of cars including the XK sports car, the award winning XF and all-new XJ luxury saloon, as well as some stunning classic Jaguars, guests can look forward to a great event at the Hurlingham Club this year.”

In a further sign of the event’s growing stature as a premium brand showcase, both Audi and Lexus are attending Salon Privé for the first time, the latter confirming the presence of their spectacular LFA supercar.

Rolls-Royce is returning to Salon Privé with the production version of its new Ghost, after previewing the car at last year’s event, as the 200EX Concept.

Aston Martin will present its new, four-door Rapide and DBS Volante, while Maserati will show its GranSport cabriolet.

Salon Privé co-founder, David Bagley, said: “It’s immensely gratifying to have so many prestige brands on board, recognising the value of Salon Privé. We're determined to keep growing the event, but retain what makes it unique, not least its exclusivity.

"Salon Privé is now a firm fixture in both the automotive and social calendars and it’s good to know we have the right recipe for a great motor event and a fabulous day out.”

In July, Salon Privé will once again transform the famous lawns of London’s Hurlingham Club, with Europe’s largest single display of luxury cars, supercars and some of the finest classic cars, creating a motoring and social occasion unlike any other.

Further exhibitors will be revealed closer to the event date.

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