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Renault launches its own TV Channel – Renault TV

Renault launches its own TV Channel – Renault TV  
Filed under:
News, Renault
on 12/02/2009

Source: Renault

Building on its strong tradition of being innovative and people centric, Renault is launching its own TV Channel – Renault TV – on Sky Guide 883 on 3rd December 2009.


Ever since its creation in 1898 Renault has always offered products and services that are ahead of their time. Complimenting the new brand vision – “Drive the change” – Renault intends to take on the challenges of the future by being attentive to people and their needs.

The objective of Renault TV is to nurture the public’s passion and interest for the Renault brand. The Renault TV channel is a real window into the brand’s heritage, its products and events. The channel will entertain, inform and inspire dreams communicating Renault’s clear people focused values.

Renault was the first car manufacturer to launch an international web based TV Channel: www.renault.tv. Renault TV is capitalising on the success of the web channel, launched in March 2009 in the UK and France and recording an average visit time of 15 minutes (just under 3 times that of Renault’s corporate website www.renault.co.uk).

The Renault TV channel, and the renault.tv web channel, are an integral part of Renault’s marketing strategy of which the one of the main aims is to improve the customers’ experience of the brand.

“Renault isn’t like other brands: we innovate in the interest of everyone” explains Stephen Norman, Renault’s Global Marketing Director. “A real ‘people centric’ brand and, perhaps, the only one of our time. Renault TV offers more than the online content and allows a wider audience to have a different and cool relationship with the brand, that goes beyond the ephemeral few seconds of the internet”

Phil York, Renault UK Marketing Director says, “Renault TV launched online earlier this year and has enjoyed significant success. We are delighted to be able to bring it to the Sky platform channel 883 to widen our audience”



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