"Rosso Alfa", the good life according to Alfa Romeo

Filed under:
News, Alfa Romeo
on 05/01/2007

Source: Fiat Auto

Alfa Romeo Automobiles will be participating as both an exhibitor and as the Official Car in the first edition of Lux Wine, to be held in Monte Carlo from April 27 to 29, hosting approximately 150 exhibitors hand-picked by sommelier associations and a select group of oenologists. For the duration of the event, the Espace Ravel – the largest hall in the Grimaldi Forum in Monaco – will be transformed into a 4000 square metre wine cellar dedicated to an exclusive selection of winemakers.

In the exclusive setting of the Principality of Monaco, among acclaimed winemakers from all over the world representing their products and, more in general, the pleasures of the good life, the Alfa Romeo brand will be present at two stands set up in the prestigious Grimaldi Forum. The first of the two stands will be an exclusive showcase, where the public will be able to admire the new Alfa Spider. This is the natural evolution of the line of convertibles produced in the marque’s long history – cars renowned for their boisterous passion, intense driving pleasure and for matching breathtaking beauty with powerful, responsive engines. Already crowned “Cabrio of the Year 2006” and “The web’s most beautiful car”, the Alfa Spider boasts the unique, inimitable styling and technological and engineering superiority that distinguishes the new generation of Alfas. Testimony to this is the recent adoption of the powerful 200 PS 2.4 JTDM unit, making Alfa Romeo’s latest addition the world’s only convertible powered by a multi-valve diesel engine with Multijet technology.

The second stand set up at the Grimaldi Forum was designed in collaboration with Spirito diVino – an exclusive publication by the Swan Group – and with Cantine Scrimaglio, a wine producer from Nizza di Monferrato. The theme is a lounge where guests can leaf through the pages of a magazine dedicated to the world of wine and the art of good living, while tasting wines produced by Scrimaglio exclusively for Alfa Romeo: a red and a white contained in bottles created specially for the Italian marque by glassmaker Bormioli. Alfa Romeo, Spirito diVino and Scrimaglio join forces at this prestigious Monaco event as three champions of the style and excellence of Italy.

“Alfa Romeo is very enthusiastic about taking part in the first edition of Lux Wine”, says Antonio Baravalle, Chief executive of Alfa Romeo Automobiles, “in keeping with its traditional image of style, elegance and sportiness. These values are built into our DNA, but are also some of life’s greatest pleasures. We developed a range of bottles of wine bearing the Alfa Romeo name together with the renowned wine producer from Monferrato, Pier Giorgio Scrimaglio. This ‘brand extension’ initiative, together with other projects linking Alfa with the worlds of art and sailing, is an expression of Alfa Romeo’s commitment to be associated with premium events and activities representing the essence of the Italian lifestyle.”

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