Scion to Reveal Two All-New 2008 Models at 2007 Chicago Auto Show
Scion will stage the world premiere of the second-generation xB and the all-new xD at the 2007 Chicago Auto Show. The Scion press conference will take place on Thursday, February 8 at 9:00 A.M. CT in the Grand Ballroom in McCormick Place, with a live simulcast to the Scion display area at the show. Scion will also stage a simultaneous press conference in Scion City, in the virtual world "Second Life," to introduce the computer-simulated versions of the two all-new 2008 vehicles. The virtual presentation will run parallel to the live press conference at McCormick Place.
Registration for the virtual press conference will begin on Thursday, Jan. 25 and is limited to the first 500 media. Second Life registration is free and can be done at www.secondlife.com. Scion City was launched in November 2006 and allows the Second Life community to test drive and purchase Scion vehicles, learn about the brand, and participate in lifestyle and owner events.
A video clip of the Chicago press conference will be available for viewing the following day on the Scion.com website.