Seventh consecutive J.D. Power and Associates Gold Award for Lexus
The results of the 2007 J.D. Power and Associates customer satisfaction index study show Lexus unchallenged in its number one position for the seventh year in a row. It has now claimed the coveted Gold Award every year since it became eligible for consideration.
Scoring 862 points out of a possible 1,000, Lexus led the field by a 17-point margin and was 46 points ahead among the premium sector brands. It was the highest scoring brand in three of the four study categories: vehicle quality/reliability, service satisfaction and vehicle appeal.
As well as retaining the top manufacturer title, Lexus also claimed the highest result for an individual model. The IS sports saloon took top spot for the second year running, sharing the laurels with its Toyota group stablemate, the Toyota Prius.
The RX was placed fourth overall, making it by far the highest-rated SUV, 20 points clear of its closest rival. In all, Lexus and Toyota models claimed five of the top 10 model rankings. The results were produced from thousands of survey questionnaires completed by owners of cars registered between September 2005 and August 2006.
Steve Settle, Director of Lexus, said: “The message from these results is clear: the quality of our products and our service to our customers have no equal. In seven years, none of our competitors has managed to improve its performance to a level where it matches, let alone exceeds the all-round rewards of Lexus ownership.
“We are extremely proud of what has been achieved by Lexus GB and by our network of Lexus Centres, and are determined that we will continue to set the highest standards for customer satisfaction the UK motor industry.”
Lexus’ reputation will be enhanced further this summer with the launch of the LS 600h, a new flagship for the range, featuring the latest development of Lexus Hybrid Drive.
Source: Toyota
