The runaway success of the latest Škoda TV advertising campaign is continuing both online and around the world. Over 37,000 people have visited the dedicated microsite (www.newfabia.co.uk) to see the scrumptious Škoda one more time and to find out just how it was made in the ‘Baking of’ documentary. Elsewhere, patrons of the popular YouTube website have posted the advert for others to view around a dozen times. And view it they have. A staggering 260,000 people have watched the ad in less than two weeks!
Away from the World Wide Web, the Škoda UK press team has been inundated with requests for information on the striking advert. Not only have articles appeared in numerous titles in the UK, but also as far a field as Hong Kong. At the weekend one of the Czech Republic’s largest tabloid newspapers, Blesk, even featured the New Fabia advertising campaign on its front cover.
