ŠkodaAuto at the International Automobile Salon in Beijing
Škoda Auto is officially presenting the Octavia model designed for the Chinese market at the International Automobile Salon in Beijing. In addition to the current range of products, visitors to the Automobile Salon will also have the opportunity to discover the Škoda history and traditions of over one hundred years. In addition to the Octavia, Škoda Auto will also be presenting further models from the current production program including the Roomster, Octavia vRS, Octavia Scout, and Superb L&K. The Yeti design study will be on display to demonstrate Škoda’s future development plans, as will the classic Škoda Superb 3000 as part of Škoda’s heritage.
The cooperation contract between Škoda Auto and Shanghai Volkswagen was signed on 11th April 2005. Work commenced in March 2006 with the official development of the sales and service organisation of SVW Škoda. The start of production of the Octavia is the next step to establish the Škoda brand on the growing Chinese market and will commence in early 2007 in Shanghai followed at a later date by the production of the Fabia and Superb model ranges.
Three model ranges of the Škoda brand (Fabia, Octavia, and Superb) will be produced in the factories of Shanghai Volkswagen for the local markets. The sales, service and customer care will be provided through the exclusive Škoda dealer network which is currently being developed.
Detlef Wittig, Chairman of the Board of Škoda Auto, said “We regard China as being one of the strategic markets fro the future development of the Škoda brand. With the official presentation of the Octavia model and with the pending production start, a new position for the Škoda brand in China is being created.”
The licensed production in China is a component of Škoda’s ongoing growth strategy, complementing existing assembly projects in the Ukraine, Kazakhstan, Bosnia and Herzegovina, India and, in the near future, Russia. The implementation of this growth strategy, including vehicle production in China, is an important step on the path towards establishing Škoda as a high volume international manufacturer.
In 2006 Škoda plans to supply more than 530,000 vehicles to customers in over 90 markets worldwide, continuing the brand’s impressive growth trend seen during the past year. This result means Škoda will once again set new standards for the brand by exceeding existing company sales records.