Volvo Cars Invites You to Join the Hunt

Filed under:
News, Volvo
on 05/03/2007

Source: Volvo

Volvo Cars has literally has gone overboard in the second year of its partnership with Disney's Pirates of the Caribbean movie franchise, and has sunk a chest filled with $50,000s worth of gold doubloons plus the key to a brand new Volvo to the ocean depths, "Somewhere in the World." Anyone hardy enough to try and find it can take part in the online treasure hunt, which starts simultaneously in 22 countries, May 4 and ends with a global online ‘head to head' June 2.

"We had such a successful co-operation last year together with Disney, so we both decided we definitely should do it again. This year we are going to make 'The Hunt' bigger, more fun and more global," says Tim Ellis, director of Global Advertising and Sales Promotions, Volvo Car Corporation.

To join The Hunt, participants 18 and older must visit a Volvo retailer to pick up a special pirate chart then register at volvocars.com/thehunt any time between May 4 and May 29. Winners will only be eligible if they can produce the original pirate chart upon conclusion of The Hunt.

Once registered online, hunters set sail on their virtual high seas adventure and move on, receiving clues, as they solve a series of challenging and fun online puzzles. People can join The Hunt at any time through May 29, and can catch up with other participants if they correctly answer the puzzles posted online. As the contest progresses, the puzzles will become increasingly harder to solve. On June 2, the first person from each of the 22 participating countries to finish the online hunt will compete against one another in one final exciting online challenge.

The first of those 22 individuals to solve the final puzzle will be named the winner and will receive a trip to the burial location to retrieve the chest filled with $50,000 in pirate gold and a key to a new Volvo.

"Last summer, we held a treasure hunt to find a buried Volvo XC90 V8 to tie in with Pirates of the Caribbean: Dead Man's Chest and were blown away by the success - more than 100,000 participants from around the world joined in," said Linda Gangeri, national advertising manager for Volvo Cars of North America. "This year, with more countries, more booty and all the early interest, we're really excited to ‘set sail.'

The countries participating in The Hunt are United States, Austria, Bulgaria, Canada, Germany, Hong Kong, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Norway, Philippines, Poland, Romania, Russia, Singapore, Sweden, Taiwan, Thailand and the United Kingdom.

The third film, Pirates of the Caribbean: At World's End - opens in most countries in the end of May.

Participants in The Hunt are encouraged to visit http://thehunt07.spaces.live.com, Volvo's treasure hunt blog and message board, to learn more and discuss the Hunt's developments.