Win your Chevrolet Dream Garage!
On October 12, Chevrolet will kick off its largest pan-European promotion campaign ever. More than 50 Chevrolet vehicles and 170,000 limited edition Chevrolet CDs will be given away to lucky winners in 11 European countries. The national prize draws will take place shortly before Christmas this year.
Wayne Brannon, Executive Director Chevrolet Europe says: “Chevrolet is still a young brand in Europe. We introduced a new Chevrolet portfolio for Europe only two years ago. Although, we are considerably growing sales year after year, awareness for our European product line-up is relatively low. We believe that once customers learn about our products and the great value for money that we offer, we will be even more successful in the market place. Last year, we sold over 340,000 Chevrolets in Europe, and we are confident to significantly exceed this number in 2007.”
Activities center around a game, which can be played on-line or off-line. Players select their three favorite Chevrolet models and park them in the Chevrolet Dream Garage. The winner will receive all three cars he or she parked in the Chevrolet Dream Garage. Second prize is the player’s second choice car and third prize is the player’s third choice car. All participants submitting their game cards also have the chance to receive an exclusive Chevrolet CD. This is a limited edition with songs featuring Chevrolet or our carlines in the lyrics .The first 15,000 players in each country who send in their cards will automatically receive the Chevrolet CD.
Game cards will be distributed in major media titles – TV guides, major daily newspapers and free commuter press, as well as by Chevrolet promotion teams at high-traffic shopping centers on weekends, with local dealer participation and vehicle display opportunities.